On 2 and 3 October, Villa Caroli Zanchi, near Bergamo, opened its doors for the long-waited event White Wedding Platform. All in a context where art, elegance and professionalism come together in a common vision.

It was a moment of discussion on the future of the wedding industry: designers and stylists had the opportunity to meet Ateliers, buyers and experts in an stimulating and dynamic environment. Some of my collegues and I had the pleasure to partecipate as Ambassador, offering our contribution in the discussion on new trends and future prospects of the wedding market.

During the event, exclusive collections of prestigious brands such as Yedyna, Ricca Sposa, Innocentia, Dominiss, Pollardi e Lanesta were presented on the catwalk, presenting all the latest collections. Bridal collection that have distinguished themselves for the tailoring quality and attention to detail, proposing dresses between tradition and modenity. In the perspective of the 2025 season, transparency is the main protagonist: fabrics such as chiffon and tulle dominate, but also more fluid textures that glide over the body on essential silhouettes. The single-shoulder model is a big trend, an unusual design for the Bridal world, but it is already having a lot of success. The most amazing things this season are the decorations: bows and flowers of fabrics with a sculpture effect, as well as cascades of pearls and rhinestones, are ready to embellish even the simplest of silhouettes and give every bride a couture dream.